Speaking of drinking beers on the street... As part of their massive blitz for Grand Theft Auto 4, Rockstar games is going full tilt with their marketing. I went into a bodega for a beer at 3 in the morning the other night and the dude gave me a GTA4 branded paper bag to drink that shit in! Pure genious and unbelievable that no one had done it before (at least to my knowledge and I'm a pretty regular brown paper bag drinker.) To top it off, I went home to drink the beers and watch some South Park Studios and every episode is presented by GTA4. Companies take heed - this is marketing $ well spent. Now all I can think about is that fucking game!
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